Amarkosh Jewels || Our Story
Amarkosh started in Mumbai in 1991, built by a woman who trusted her eye more than the market.
Archana Parasrampuria was not a trained jeweller by profession. She was someone who understood what women actually wanted to wear and rarely found it in a showroom. So she started making it herself. Pearls, mostly, in the beginning. Lightweight settings, natural stones, nothing that needed an occasion to justify it. Her peers eventually started calling her India's finest pearl jeweller. She was too focused on the next piece to pay much attention to the title.
Her sons, Utsav and Utkarsh, grew up watching that. The business they run today is a continuation of the same instinct that jewellery should be worn, not stored.
What Amarkosh Means
The name comes from Sanskrit. Amar means eternal, and kosh means treasury but not the kind that sits behind a lock. A living treasury. Wealth that moves with you, is worn by you, and eventually belongs to whoever comes next.
That is the only kind of jewellery we are interested in making.
Archana Parasrampuria
Archana grew up in Bareilly and spent her career in Mumbai building something that most people in the jewellery industry said could not be done at her scale pieces with genuine design integrity, made for daily life, priced for real clients.
She had a particular gift for pearls, at a time when the market treated them as secondary. She disagreed, and her work made the argument better than any words could have. The name "India's Mikimoto" came from her peers, not from her. She was far too busy working to seek that kind of recognition.
What she left behind is not just a business. It is a way of thinking about jewellery that her sons have carried forward and, in some ways, taken further than she anticipated.
The Craft
Everything is designed in-house, in Mumbai.
We work with natural diamonds, real gold at 14K or 18K, and hand-selected stones consisting of emeralds, rubies, mother of pearl, green onyx, South Sea pearls. The process runs from concept sketch through CAD, casting, hand-finishing and quality check, and a piece does not leave until every stage is right. If a casting comes out wrong, it goes back. If a stone is not quite what we want, we replace it. There is no version of this where we accept something close enough.
The Invitation
We do not have a retail store. Our design studio in Mumbai is open by appointment, and that is deliberate as it is where we do our best work, and where most of our clients say they understood for the first time what bespoke actually means.
Utsav Parasrampuria
Utsav studied at The Doon School, FLAME University, and Babson College in Boston, where the entire programme is structured around identifying problems worth solving.
When he turned that lens on the Indian jewellery market, the problem was not hard to find. Women with significant collections they never touched. Pieces sitting in bank lockers for years, occasionally opened, mostly avoided. The guilt of owning something expensive that brought no actual pleasure.
That observation became the Reincarnation Protocol. And it is still the clearest expression of what Utsav believes Amarkosh is actually for, not selling more jewellery to people who already have too much, but helping them use what they have better.
Utkarsh Parasrampuria
Utkarsh studied at The Doon School and Ohio State University before coming back to the craft. He holds his diamond grading certification from IGI and has spent the better part of his career focused on the manufacturing side of the business the part most clients experience without ever seeing.
The quality of a finished piece depends on decisions made long before it looks like jewellery. Utkarsh lives in that part of the process. The precision of a setting, the integrity of a casting, the finish that determines whether something lasts five years or fifty. His standards there are what make the final piece worth what it costs.
